Stress has a place in our lives, but too much stress can be a bad thing. Each of us must face challenges as we embark on this journey of life. From time to time, we reflect on our physical, emotional, and spiritual well-being and become aware of some adjustments that are needed. Exit awareness; enter wellness, our ticket to addressing some of the physical, emotional, and spiritual issues. Wellness centers provide a variety programs to assist with the resolution, acceptance, and motivation for meeting this challenge. Writers in this industry develop content to support Wellness Center staff and clients. Staff members, clients of the center, and writing professional are three of the main sources we have seen used in the Wellness writing industry. The content produced in all areas is designed as reusable content so it can be used in multiple web content platforms. Free online communities are being established to facilitate the sharing of industry content, making it readily available use in existing strategies and tactical marketing. Starting in 2005, our local government clients have started selectively developing and categorizing wellness services and distributing this information on their websites. The press releases, email campaigns, local newspaper ads, local magazine ads, blogs, and landing pages broadcast this information. The public and corporate/internal websites share the same information. Customer information can be secured more easily since it resides on the corporate, intranet servers. Here is an example of reusable content that Intechs has produced for a life management client.
Figure 1: Reusable content design by Intechs.com Layout and design mappings allow changes to content photograph, header, and footer for email campaigns, brochures, online help, landing pages and websites.

Videos are all the rage!

Video usage is increasing and making it into online marketing campaigns for some Wellness and Life Management services. We haven’t seen these industries utilize video in a way that would support the company’s online marketing programs. Economists are projecting trillions of dollars of growth in the Wellness industry if you are one of the following. Doctors Massage Therapists Natural Healers Manufacturers Retailers Distributors Therefore, further research about how to utilize video in wellness marketing programs is suggested. Viral marketing and Search Engine Optimization (SEO) techniques currently appear to receive search rankings above some of the previously used SEO techniques. It should be noted that our research shows some of these ranking privileges are the results of SEO tests by Google.

Wellness Video Links

Television	http://www.youtube.com/wellnesstvshow
Wellness Revolution	http://technorati.com/videos/tag/wellness

Wellness Links

Wellness Dimensions	http://www.wellness.ucr.edu/seven_dimensions.html
Healthy Living	http://www.wellness.com/
Wellness Directory	http://wellnessplex.com/
Wellness Retreats	http://matadortrips.com/top-5-affordable-wellness-retreats-in-the-world/
10 Best Health/Wellness Sites	http://beyoumag.com/2008/02/26/top-10-health-and-wellness-sites/
Herbal Wellness	http://www.naturalherbsguide.com/wellness-sites.html

Other Wellness Markets

Currently, these industries are being studied to identify additional wellness niche or new markets.

Pets Commercials	http://www.youtube.com/watch?v=n5wOwwynAJo
Pet Wellness	http://www.petwellness.com/
Animal Wellness Magazine	http://www.animalwellnessmagazine.com/index.php
Environmental Wellness	http://www.scu.edu/wellness/Environmental-Health.cfm